It’s not news how online food ordering is rising throughout the years. With the availability of food ordering and delivery apps, along with small and big businesses taking their business to the digital landscape, consumers are bound to turn to convenient options within their fingertips.
How far has food ordering evolved throughout the years? Here are a few statistics to give you an insight:
1. 31% of consumers use third party delivery services at least twice a week.
The smartphone era has provided consumers with the power to get food on the go without leaving their homes. This statistic proves how many customers nowadays order their food from delivery services.
2. 33% of consumers are willing to pay higher fees or additional for faster delivery.
Who wants to eat cold food? Many customers look into paying additional to ensure they get food delivered quickly.
3. “Food delivery” as a query is increasing.
Google Trends show an increase in “food delivery” queries starting in latter months of 2019, with the trend showing no signs of dropping anytime soon. This uptick is also seen as having a correlation with the current COVID-19 situation worldwide.
4. Food delivery companies are growing.
In Hong Kong, there’s a surge in food delivery companies due to the increase in demand. This is also seen as a way for restaurants to continue doing business and serving food to customers. Strict social distancing and contactless methods are among the reasons for the rise in food delivery in HK.
More and more Hong Kong residents are embracing delivery as an alternative to dining in, as stats show more than 60% are willing to spend around $100 HKD on their food deliveries. We can anticipate this to remain strong in the coming months, thanks to the convenience brought by food delivery.
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